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Electrolux - Launches New Electrolux Appliance Collection & Kelly's Bags

What Do Electrolux, Kelly Ripa & Ovarian Cancer Research Have in Common?

By Mariette Mifflin, About.com

With over 70 years of appliance design and recognition as a trusted brand in European homes, Electrolux® has recently introduced its new line of premium Electrolux® appliances to the North American market.

Drawing from a rich European heritage, the new Electrolux appliance collection is not only stylish, but is specially designed with innovative features such as a Perfect Turkey Button™ and Luxury-Glide™ Racks, so today's busy homemaker can multi-task with ease and creativity.

The new Electrolux collection includes over 130 products including more than 50 high-performing appliances such as ranges, wall ovens, cooktops, microwaves, refrigerators, freezers, wine coolers, induction hybrid cooktops, ventilation systems and more. View the entire Electrolux appliance collection: www.electroluxappliances.com

Kelly's Bags

Where does Kelly Ripa come in? Popular and energetic Kelly is amazing at multi-tasking while balancing family and career. Electrolux has teamed with Kelly to promote the new Electrolux® appliance collection. With innovative features for those on the go, the Electrolux appliance line promises to help multi-taskers like Kelly, do amazing things in their kitchens. And busy moms know that there's a lot more to do while cooking a turkey, then trying to estimate serving time.

As a special promotion to help launch this new Electrolux appliance line, an interactive game called Kelly's Bags gives you a chance to win new Electrolux appliances. Once registered, you can play this fun and exciting scavenger hunt, searching for Kelly's bags hidden in online clues. Have fun while trying to win new Electrolux appliances for your home. The Kelly's Bags game runs until May 18th, 2008. Hurry - you can still find Kelly's bags: www.kellysbags.com

Ovarian Cancer Research

Electrolux's new appliance promotional team has been extended to include the Ovarian Cancer Research Fund. Through sales of select Electrolux appliances and special promotions like Kelly's Bags, Electrolux will donate a portion of proceeds to the Ovarian Cancer Research Fund. Electrolux knows how important ovarian cancer research is to Kelly and other women across North America.
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